When Does Duplicate Content Become Acceptable for Local SEO? Insights from Google

  • June 13, 2024
  • SEO
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John Mueller from Google has provided clarification regarding localized duplicate content on regional websites. While it is permissible to have some duplicated content across different localized versions, it remains advisable to create unique content for certain types of pages to enhance user experience and SEO value.

  • Google does not impose penalties for having duplicate content on localized websites.
  • It is acceptable to translate or customize the core content to cater to local markets.
  • Nonetheless, it is important to produce unique content for specific pages to ensure better performance and relevance.

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