Google Rolls Out June 2024 Spam Algorithm Update

  • June 20, 2024
  • SEO
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Google has officially commenced the deployment of the June 2024 spam update, a move focused on enhancing search result quality by targeting sites that contravene Google’s stringent spam policies. The process began on June 20, and according to Google, it is anticipated that the update will fully roll out over the course of a week.

Understanding Google’s Spam Updates & Policies

Google consistently enhances its algorithms to minimize the presence of low-quality and spammy content in its search results. These spam updates are designed to identify and sanction websites that violate Google’s established rules. Some of the common infractions targeted include:

  • The automatic generation of content solely intended to manipulate search rankings.
  • The buying or selling of links to influence search rankings unlawfully.
  • The presence of thin, duplicated, or generally poor-quality content.
  • The use of deceptive techniques such as hidden redirects to mislead users.

The previous spam update, released in March, significantly impacted many spammy websites. However, despite these efforts, some AI-generated content still succeeded in ranking prominently in search results.

According to an analysis by Search Engine Journal’s Roger Montti, certain AI spam sites managed to rank for over 217,000 search queries, including nearly 14,900 queries that appeared within the top 10 search results. These sites exploited loopholes by quickly churning out content, using AI-generated images, and employing templated article structures, thereby receiving an initial ranking boost.

Anticipated Impact on Search Results

The June spam update is expected to further fine-tune Google’s spam detection capabilities. However, historical updates have shown that while closing loopholes, legitimate websites may occasionally be affected unintentionally.

Websites engaging in spammy practices or heavily dependent on AI-generated content may observe a noticeable decrease in their search visibility following this update. Conversely, legitimate websites are likely to benefit from reduced competition from spammy sites in the search results, potentially improving their own rankings.

Future Outlook

The full implementation of the June 2024 spam update is projected to conclude within a week. Once completed, Google will provide an update on its Search Status Dashboard, guiding users in assessing the impact on their search rankings.

Featured Image: Danishch/Shutterstock

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