Google Expands SERP Translations to Include Additional Languages

  • July 11, 2024
  • SEO
No Comments

Google has recently enhanced its documentation to announce the addition of eight new languages to its translated results feature. This significant update extends the reach of publishers globally, as it enables automatic translations of a website’s content to a visitor’s native language.

Google Translated Results

The “Translated Results” feature in Google Search automatically translates the title link and meta description into the user’s local language. This functionality allows a website published in one language to be accessible to users searching in another language. When a user clicks on a translated result, the entire webpage is translated automatically.

According to Google’s documentation:

“Google doesn’t host any translated pages. Opening a page through a translated result is no different than opening the original search result through Google Translate or using Chrome in-browser translation. This means that JavaScript on the page is usually supported, as well as embedded images and other page features.”

This feature is particularly beneficial for publishers as it enables their websites to reach a much wider audience.

Search Feature Available in More Languages

Google has updated its documentation to reflect that the translated results feature is now available in eight additional languages.

Users who speak these languages will now experience automatic translations, providing them with access to a more extensive range of websites.

List of Added Languages

  • Arabic
  • Gujarati
  • Korean
  • Persian
  • Thai
  • Turkish
  • Urdu
  • Vietnamese

Why Did It Take So Long?

There is curiosity surrounding why Google didn’t introduce translated results for major languages like Turkish, Arabic, or Korean earlier. To gain insights, we consulted international SEO expert Christopher Shin (LinkedIn profile), who provided valuable context on the delay in introducing this feature for the Korean language.

Christopher shared:

Google has always faced difficulties in the South Korean market due to the dominance of local search engines like Naver and Kakao (formerly Daum).

However, a shift began as more Korean students and travelers returning from countries where Google is predominant started to recognize the capabilities and limitations of local search portals. Additionally, large South Korean companies like Samsung and Hyundai have increasingly shifted their focus to global markets, making Google a more critical tool domestically.

Although Naver remains the leading search portal, it is primarily for shopping and reviews rather than specific query searches.

This market prioritization likely contributed to the delayed introduction of Translated Google Search Results in Korea. Furthermore, Korea’s smaller population of approximately 52 million and its declining birth rates also played a role.

Another significant factor is the complexity of the Korean language. The language uses modern Korean Hangeul and incorporates Hanja (Chinese-origin words), making it challenging to develop an effective translation tool. My team has found that Naver’s Papago often outperforms Google Translate in translating Korean content. Additionally, with the rise of AI tools like ChatGPT, Google’s competitive edge in translation has been slim.

Takeaway

Despite facing various challenges in 2024—including AI overviews, core algorithm updates, and missing image thumbnails on recipe blogs—this update from Google provides a positive development. It creates new opportunities for publishers to have their content accessible in more languages globally, expanding their reach like never before.

Read the updated documentation here:

Translated results in Google Search

Featured Image by Shutterstock/baranq

About BDM

We are a digital marketing firm dedicated to assisting our clients in achieving outstanding outcomes in various crucial sectors.

Request a free quote

We provide expert digital services designed to significantly improve websites' organic search rankings, enabling them to compete effectively for top positions, even with highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts