Enhancing Google Rankings Using Genuine Audience Insights

  • June 25, 2024
  • SEO
No Comments

Now, let’s delve into the content of your actual calls and explore how this data can enhance your strategy.

How To Analyze Your Call Data

Gleaning insights from customer phone interactions can significantly impact your business by uncovering valuable trends and uncovering opportunities. However, to ensure that the time and resources invested in analyzing these calls are worthwhile, leveraging advanced technologies is critical.

Introducing artificial intelligence (AI) and machine learning (ML) technologies can markedly streamline your call analysis process. One such powerful tool is Conversation Intelligence by CallRail, which records, transcribes, and analyzes both inbound and outbound calls.

With near-human level accuracy in transcriptions, Conversation Intelligence excels by detecting keywords, automatically tagging calls, and qualifying leads through sophisticated automation rules. Furthermore, multi-conversation insights allow you to transform numerous conversations into actionable data at scale.

This analysis not only uncovers deeper insights that help you identify customer trends and long-term shifts but also informs your content strategy by indicating the areas to focus on.

Website Form Submissions

Another powerful method to gather vital audience insights is through website form tracking.

Online forms are instrumental in collecting valuable data directly from users, such as contact information, preferences, and interests. When this data is complemented by in-depth analytics, it enables you to comprehend what attracts the most qualified leads for your business.

With CallRail’s Form Tracking, you can identify precisely which advertisement or keyword prompted a user to click “submit” on your form. Launched last year, this tool allows the creation of custom forms or the integration of existing ones, pairing form data with inbound call conversions to provide a holistic view of your marketing efforts.

Combining Call Tracking and Form Tracking

Considering that leads often interact with businesses through multiple channels, focusing solely on one source doesn’t provide a complete picture. By combining Call Tracking and Form Tracking, you can gain a comprehensive understanding of your leads’ entire customer journey.

Both tools operate by incorporating a single line of JavaScript code on your site, capturing and relaying lead information back to CallRail. This setup allows you to evaluate the efficacy of various campaigns, such as paid ads, social media posts, and email nurture campaigns, enabling you to incorporate tracking numbers and links to your forms.

Providing both a tracking number and a form tracking link gives your leads the flexibility to choose their preferred method of contact. As these conversions occur, you can measure which campaigns and conversion types—be it calls or forms—deliver the best results.

Customer Feedback & Surveys

For an in-depth understanding of your customers, actively seeking direct feedback via surveys is a highly effective approach.

Surveys enable you to ask targeted questions and receive specific answers about your users’ preferences, pain points, and expectations, offering a wealth of comprehensive data to steer your marketing strategy and address content gaps.

Use this data to discover the type of content your audience prefers, the topics of greatest interest, and their preferred modes of consuming information. Where your audience feels your content is lacking, address these gaps to better meet their needs.

Integrating Customer Feedback Into Your Content

Understanding your audience’s insights allows you to tailor your content more effectively to their needs and preferences. Here’s how you can seamlessly integrate customer feedback into your content creation process:

  • Create a Feedback Loop: Regularly solicit feedback about the usefulness, quality, and relevance of your content, and establish a system where this feedback continually informs your strategy. Conduct periodic surveys to keep your strategy aligned with evolving customer insights.
  • Prioritize High-Impact Content: Focus on topics and formats that resonate most with your audience. For example, if your customers prefer video tutorials over written guides, prioritize video content creation. This alignment ensures that you offer the most valuable content to your audience.
  • Test and Iterate: After implementing content based on customer feedback, monitor its performance to align with your goals. Use analytics to track engagement, shares, and other key metrics, and be prepared to refine your content based on this ongoing feedback and data.
  • Communicate Changes: Inform your audience that their feedback has been acknowledged and integrated into your content strategy. This approach builds trust and encourages more customers to engage in future surveys.

Unlock Higher Search Rankings With CallRail’s Data Solutions

Google’s frequent algorithm updates aim to deliver higher quality search results, posing continuous challenges for marketers and website owners. With the impending phase-out of third-party cookies and recent core updates, the search engine is heavily emphasizing content deemed helpful to users.

This is why adopting a user-first approach to your content strategy is imperative. By utilizing first-party and zero-party data through methods like call tracking, form submissions, and customer surveys, you can curate high-quality, relevant content that meets your audience’s needs and enhances your Google rankings.

CallRail’s suite of tools simplifies data gathering and analysis, enabling you to refine your marketing strategy and drive sustainable growth.

Ready to witness the transformation?

Try CallRail free for 14 days and start converting your data into actionable strategies for higher-ranking content.

About BDM

We are a digital marketing firm dedicated to assisting our clients in achieving outstanding outcomes in various crucial sectors.

Request a free quote

We provide expert digital services designed to significantly improve websites' organic search rankings, enabling them to compete effectively for top positions, even with highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts