Category Archives: SEO

Kevin Indig's Growth Memo for SEJ

Directing AI to Create Content with Perplexity

Growth Memo Insights and Perplexity Pages Analysis Enhance Your Skills with Growth Memo’s Weekly Expert Insights Stay ahead in your field by subscribing…
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Google Updates Guidance On EEA Carousels Beta Structured Data

Google Updates Guidelines for EEA Carousels Beta Structured Data

Google has revised its guidance for using structured data for beta carousels, specifically designed for users within the European Economic Area (EEA). This…
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How To Leverage Trust To Boost Your International Expansion?

Leveraging Trust to Drive International Expansion

E-E-A-T, an acronym for Experience, Expertise, Authority, and Trust, encompasses the critical factors that Google evaluates to determine the relevance and quality of…
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OpenAI's Rockset Acquisition And How It May Impact Digital Marketing

The Potential Impact of OpenAI’s Rockset Acquisition on Digital Marketing

OpenAI has strategically acquired technology from Rockset to enhance its capabilities in creating innovative products, real-time data analysis, and recommendation systems. This move…
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What Is Schema Markup & Why Is It Important For SEO?

Understanding Schema Markup and Its Importance for SEO

Schema.org is a comprehensive collection of vocabulary (or schemas) that is utilized to apply structured data markup to web pages and digital content.…
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Google updates organization structured data for merchant returns

Google Provides Clarification on Structured Data for Organization Merchant Returns

In a recent update, Google discreetly refined their documentation concerning Organization structured data. This modification aims to address two points of ambiguity related…
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Kevin Indig's Growth Memo for SEJ

Mastering In-House SEO: The 2024 Guide

I have recently received numerous inquiries regarding the progression of an in-house career. All the answers can be found in a comprehensive guide…
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What Is It & How To Write It

Understanding & Crafting It: A Comprehensive Guide

In this comprehensive guide, you will gain an understanding of alternative text (commonly known as alt text): its definition, significance for on-page SEO,…
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A magnifying glass in front of a stack of books and a closed laptop on a wooden desk, primed for search results analysis.

How Google Assesses Your Content: An In-Depth Data Analysis

The latest Helpful Content Update (HCU) concluded with the Google March core update, which completed its rollout on April 19, 2024. These updates…
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Google 2024 Spam Update

Google’s Spam Update Triggers Widespread Discontent

The search marketing community has historically viewed Google's spam updates positively. However, the recent announcement has resonated negatively with many search marketers and…
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