5 Strategies to Boost Website Traffic Following Google’s Algorithm Update

  • June 11, 2024
  • SEO
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This post is sponsored by Stay22. The opinions expressed in this article are solely those of the sponsor.

The most recent Google update has significantly impacted our travel blogger partners. Despite these challenges, their unwavering resilience continues to impress us.

While we can’t control Google’s updates, we can certainly take actionable steps to influence the factors within our reach. Discover key strategies for optimizing your travel blog’s performance post-update.

Below are five expert-tested methods for boosting your website traffic following the latest Google update.

Make the most of each visitor. Check out our guide, Ten Tips for Maximizing Revenue for Travel Bloggers.

1. Leverage Pinterest as an Additional Search Engine

While many perceive Pinterest merely as a social media platform, it serves predominantly as a powerful search engine.

Pinterest’s tools are invaluable for directing traffic to your website.

Getting Started with Pinterest

  1. Create a new business account or convert an existing personal account to access valuable business tools like Pinterest Business Hub and Pinterest Analytics for monitoring searches and keywords.
  2. Craft a concise and engaging bio for your profile. Incorporate niche keywords used on your website to increase visibility.
  3. Claim your website to track whenever your content is shared on Pinterest. This also includes your Pinterest profile and a follow button to attract more visitors.

Using Pinterest Like a Pro

Given Pinterest’s focus on visuals, it’s crucial to have captivating images. Here are some strategic tips:

  1. Take numerous photos during your travels and curate the best ones later.
  2. Utilize design tools like Canva to add text, create attractive layouts, and incorporate branding elements.
  3. Organize your content by creating boards categorized by destination or blog post type.
  4. Conduct keyword research, similar to other search engines. Utilize tools like Pinterest Trends to understand popular keywords and their search volume.
  5. Integrate your chosen keywords wherever possible, including pin titles, descriptions, and board descriptions.

Screenshot from Pinterest Trends, June 2024

Before you start pinning, ensure your blog posts are optimized to maximize revenue for each visitor. Learn more in our guide Ten Tips for Maximizing Revenue for Travel Bloggers.

2. Engage Visitors Through Email Marketing

Email marketing stands out because it’s an asset you own. Unlike social media accounts that can be banned or Google rankings that can fluctuate, your email list remains yours.

Use email marketing to build a stable, consistent stream of traffic rather than constantly chasing new visits.

Getting Started with Email Marketing

  1. Select an email marketing provider; popular choices among travel bloggers include MailerLite and MailChimp for their affordability and ease of use.
  2. Begin gathering email addresses by creating a mailing list signup form on your website, and placing it at the end of your blog posts to collect readers’ contact information.

Using Email Marketing Like a Pro

  1. Create a lead magnet that compels readers to share their contact information. Popular lead magnets include travel guides, ebooks, and itineraries.
  2. Design your emails to drive readers to your site. Keep them concise, rich in captivating images, and include a prominent link to your website.
  3. Ensure the target page is optimized for revenue before directing traffic to it. Refer to our guide Ten Tips for Maximizing Revenue for Travel Bloggers for detailed strategies.

“SEO is often hailed as the king of traffic, but effective email marketing is undoubtedly the queen. We regularly observe significant spikes in our website analytics when we email our audience. These spikes contribute to habitual engagement, which we wouldn’t achieve without activating our email list.”

Beth Stanos, Wanderful CEO & Founder

3. Boost Visits by Adding Your Content to Flipboard

Flipboard is an article curation platform that allows users to browse content from various sources as if flipping through a magazine.

Getting Started with Flipboard

  1. Install the Flipboard app and create an account and profile.
  2. Create Flipboard magazines to group your content by topic, similar to Pinterest boards.
  3. Add your blog posts to these magazines from Flipboard or using the Flipit Chrome extension.

Screenshot taken from Flipboard, June 2024

Using Flipboard Like a Pro

  1. Add new blog posts to Flipboard immediately after publishing.
  2. Include relevant external content in your magazines to engage with other bloggers and keep your magazines updated with fresh content.
  3. Incorporate target keywords in your magazine descriptions, post captions, and profile information.

“Flipboard has become a major traffic source for all three of my websites. They provide fantastic tools for creators, such as storyboards, scheduling, and RSS feeds for magazines, facilitating the easy creation and sharing of compelling content.”

Amanda O’Brien, theboutiqueadventurer.com Founder

4. Get Discovered with Short-Form Videos on Social Media

Did you know 77% of travelers utilize social media during their trip planning? Capture their attention with short-form videos on platforms like TikTok, Instagram, and YouTube Shorts.

These platforms have algorithms designed to show your content to non-followers, making them ideal for discovering new readers.

Getting Started with Video Content

  1. Create profiles on YouTube, Instagram, and TikTok.
  2. Download Capcut, a free mobile app for video editing, which offers superior functionality compared to in-app editors, along with pre-installed templates and effects.
  3. Create a Linktree or alternative account, essential for directing users to your site since social media platforms often limit direct external links.

“PLACES ON EARTH WITH THE BLUEST WATER” by @thetravelshack, June 2024

Creating Short-Form Videos Like a Pro

  1. While traveling, keep an eye out for visually striking scenes or unique environments to capture in video. The “wow” factor separates an average video from a great one.
  2. Use detailed captions on Instagram, while keeping captions brief on YouTube and TikTok.
  3. Incorporate voice-overs, on-screen text, and music to enhance engagement. You can add these elements using Capcut or the platform’s in-app tools.
  4. Select eye-catching thumbnails to make your videos stand out in a feed.
  5. Keep your short videos concise. Ideal lengths are 7-11 seconds for Instagram Reels, 21-34 seconds for TikTok, and 25-35 seconds for YouTube Shorts.

“TikTok propelled our secondary blog to Mediavine level. We created detailed how-to videos with calls to action, directing viewers to our blog for more details. Some videos went viral, driving thousands of clicks to our sites.”

Natasha Alden, theworldpursuit.com Co-Founder

5. Reach New Audiences Through Guest Posting

Guest posting on other websites exposes your writing to new audiences, making it a highly effective strategy for attracting new readers.

Starting with Guest Posting

  1. Identify websites that accept guest posts. Some publications offer open submissions for potential contributors.
  2. If a site features guest posts but lacks open submissions, locate their contact information and send a query email.
  3. Draft a pitch that highlights your travel expertise and includes writing samples.

Guest Posting Like a Pro

  1. Tailor your pitch to align with the site’s content needs, focusing on addressing any content gaps.
  2. Build organic guest posting opportunities through networking. Developing relationships with travel bloggers, both online and at events like TBEX, TravelCon, and Traverse, can create mutual audience-sharing opportunities.
  3. Ensure there is a clear link back to your blog, accompanied by an enticing description to draw in readers.
  4. Utilize tools like SEMRush to assess potential sites’ traffic and select the most advantageous options.

Screenshot from Japan.travel, June 2024

“Creating content for another publication as a standalone article allows you to showcase new expertise on a specific topic. Whether through the article or subsequent social shares, a new audience gains exposure to you as a writer.”

William Tang, goingawesomeplaces.com Founder

Learn how William Tang transitioned to full-time travel blogging with the aid of Stay22’s revenue-boosting tools. Read the case study.

6. Compensate for Traffic Dips by Maximizing Revenue

Optimize your conversions with strategic CTAs and Stay22’s advanced AI-powered affiliate tools! Enhance your affiliate sales with these trusted strategies:

Download our guide: Ten Tips for Maximizing Revenue for Travel Bloggers.

Image Credits

Featured Image: Image by Shutterstock. Used with permission.

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