42 Key Facebook Statistics & Facts for 2024

  • July 5, 2024
  • SEO
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Contrary to popular belief, Facebook continues to be a dominant force in the social media landscape as of 2024.

With a massive user base exceeding 3 billion active users, Facebook remains a pivotal platform for businesses, marketers, and social media aficionados alike.

Despite the emergence of newer and more trendy platforms, Facebook’s vast reach and diverse user demographic remain unmatched. It continues to be an influential channel for personal interaction and business engagement.

In this comprehensive article, we will delve into the latest Facebook statistics and facts, offering an insightful overview of its reach, user behavior, and overall influence.

Facebook Overview

1. In 2024, Facebook is the world’s most utilized social platform, with over 3 billion active users globally.

2. It ranks as the third most-used mobile app worldwide, following WhatsApp and YouTube.

3. In terms of time spent, Facebook stands third behind TikTok and YouTube, with Android users averaging 19 hours and 47 minutes per month.

4. Daily engagement is high, with 64.1% of Android users opening the app every day.

5. With an estimated 2.90 billion monthly visits in April 2024, Facebook is the third most visited website in the U.S.

6. Of its monthly U.S. visitors, close to half (50.07%) access Facebook via mobile devices, while 49.93% use desktops.

7. Globally, users spend an average of 3 minutes and 42 seconds per Facebook session on the app.

8. Facebook is the second most searched query globally, with a search volume of 584.9 million.

9. It ranks fourth in terms of social networking app downloads in the U.S., behind Threads, WhatsApp, and Telegram.

(Source) (Source) (Source) (Source) (Source) (Source) (Source)

Facebook Company Background

10. Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

11. Initially launched as ‘TheFacebook’ on February 4, 2004, the platform rebranded to Facebook in August 2005.

12. Mark Zuckerberg currently serves as the CEO of Facebook.

13. The company is headquartered in Menlo Park, California.

14. As of 2024, Facebook employs 69,329 individuals, marking a 10% decrease year-over-year.

(Source) (Source) (Source)

Facebook Financial Performance

15. As of May 2024, Meta Platforms Inc. (Facebook’s parent company) has a market capitalization of $562.19 billion.

16. Meta generated $36.46 billion in revenue during Q1 2024, marking a 27% increase year-over-year.

17. The company reported a net income of $12.37 billion in Q1 2024, a significant 117% increase compared to Q1 2023.

(Source) (Source)

Facebook User Statistics

18. In 2023, Facebook had an average of 2.11 billion daily active users (DAUs).

19. The platform boasts approximately 3.07 billion monthly active users (MAUs).

20. This represents 37.7% of the global population and 57% of total internet users.

21. Facebook experienced a 3.4% increase in MAUs from April 2023 to April 2024.

22. More than two-thirds of the world’s internet users visit Facebook monthly.

23. English is the most widely spoken language among Facebook users (53.8%), followed by Spanish (14.9%) and Hindi (8.5%).

24. Approximately 70% of U.S. adults report having used Facebook, second only to YouTube (83%).

25. One-third of U.S. teens aged 13-17 use Facebook, a decline from 71% in 2014-2015.

26. In 2024, over 56.8% of Facebook users are male.

(Source) (Source) (Source) (Source) (Source)

Facebook Statistics By Location

27. In the Asia-Pacific region, Facebook has 1.37 billion MAUs, making it the platform’s largest user segment.

28. Europe and the U.S. & Canada follow as the next largest user groups.

29. Facebook’s global audience size as of April 2023 is reflected in the following countries:

Country Active Facebook Users
India 369.9 million
US 186.4 million
Indonesia 135.1 million
Brazil 114.2 million
Mexico 93.3 million
The Philippines 91.9 million
Vietnam 75.6 million
Bangladesh 54.2 million
Thailand 51.6 million
Egypt 47.0 million

(Source) (Source)

Facebook Advertising

30. In 2024, advertisers have the potential to reach 2.24 billion users on Facebook, equivalent to 41.3% of all internet users and 27.7% of the global population.

31. Among these active users, 53.8% use the platform to follow or research brands and products, putting Facebook second behind Instagram (62.7%) and ahead of TikTok (47.4%).

32. The largest segment of Facebook’s advertising audience is male users aged 25-34, accounting for 18.4%. They are followed by users aged 18-24 (13.5%).

33. Ad impressions across Meta’s Family of Apps, which includes Facebook, Instagram, WhatsApp, and Messenger, increased by 28% YoY in 2023.

(Source) (Source) (Source)

Facebook User Activities And Engagement

34. Regular communication with friends and family is a primary activity for 72.6% of active users.

35. Posting or sharing photos or videos is popular among 63.2% of Facebook users.

36. Nearly 60% of users rely on Facebook to stay informed about news and current events.

37. Three out of ten Americans use Facebook as their primary source of news, making it the leading social platform for news consumption.

(Source) (Source)

Facebook Content And Engagement

38. Link posts represent 44.5% of all content posted on Facebook.

39. Photo posts come next, making up 33.4% of the content.

40. Video posts account for 18.9% of total content.

41. Photo posts receive an average engagement rate of 0.35%, followed by video posts at 0.23% and album posts at 0.22%.


Most Followed Facebook Pages

42. The top 10 most followed Facebook pages as of January 2024 are:

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